“How can systems do that for me?” you ask.
If you had more hours in your week, how much better would your marketing be? How many more opportunities could you follow up? How much more money would you bank? What would this do for your lifestyle, your family, your business?
Everyone seems to be saying that you’ve got to have systems in your business. True, and not true…
Walking into a business and seeing the big folder on the top shelf, proudly showcased with large lettering “Operations Manual,” I immediately wonder how much it’s actually being used. Since it’s just sitting on the shelf, I can’t see the grubby fingerprints or marked pages that tell me that this is a living document – something the team relies on to make the business run smoothly, consistently and reliably. How useful is it? How has the business benefited from all the effort they put into producing this trophy for the top shelf? If they’ve got “the manual”, why have they asked me for help?
Good systems empower you to achieve your goals – they are the means, not the goal.
Well, it’s because the operations manual is a historic document that’s maybe five years old and has never really been treated seriously, except by the manager who wrote it (before she left last November).
Using systems means having that extra four hours a week to spend on effective marketing, building alliances, writing your blog or updating your website – maybe even just catching up with a few of your key clients who’ve been on your “must see” list for the past three months. It means having time to model your business strategies instead of blindly implementing them – then hoping, wishing or praying that they’ll make a difference to your bottom line. Using systems means getting home in time to be with your partner or family. In short, good systems empower you to achieve your goals – they are the means, not the goal. Systems are the bridge to the other side (the one with the green grass on it).
So how do we build the bridge? Get the team involved. Build team ownership then benefit from the accountability that this ownership creates. Tap into the expertise and experience of your team – after all, they’re the ones who do the doing and know what works and what doesn’t. Identify the risks and build them out of the systems. Consider the benefits, and make sure that your systems will achieve them consistently.
Looking for more information about having and USING great systems? – stay tuned for our next article!
Need help? Contact us! Call Elke on 0410 819 783 or email email@example.com.