Another “hat” that I wear is working with the Timing Wizards, timing sporting events. I am at an event somewhere on the east coast and inland of Australia almost every weekend. Participants range from a few hundred to several thousand, and they generally have their family and friends accompanying them. There could easily be a few thousand people attending an event. 

There are usually one or two coffee vans at these events. Of all the coffee and tea sales, I would estimate that 99% of these sales involve providing a disposable cup. Is it only me using a Keep-a-Cup?!

It is estimated that Australians use 1 billion, that is – 1,000,000,000 disposable cups each year. 90% of these end up in landfill, equating to approximately 20,000 kilograms of waste. With what I see at these events, I can relate to this statistic.

A friend of mine announced his New Year’s Resolution to not use a single disposable cup for 2019. This has motivated me to see how many of us out there would like to do the same. To get us motivated, I have created a public Facebook event called, Keep A Cup Challenge 2019. I welcome you, I invite you, to join my event and see if we can collectively make a difference in reducing the number of disposable cups that end up in landfill.

Every single one of us can make a difference.

In your business, you could create an office/business challenge for 2019 and present an award at the end of the year. Get your team to post their pictures of using Keep a Cups to my Facebook event – see who in your business is the best at achieving the Challenge. You could swap the “swear jar” with a Keep a Cup Challenge jar and every time someone uses a disposable cup they must put some coin into the jar and at the end of the year your whole team can celebrate.

I know it is difficult to start, as we found we would forget to bring our Keep-a-Cup with us. Now we have more than one Keep-a-Cup – we have one in the car, in my handbag, one at our favourite café, and a spare one at home – and this works for us.

Take Action!

1. Here’s Join our Event Challenge on Facebook

2. Watch our video

Access other interesting blogs and Visit our Make It Easy Business Systems Facebook page. Email Elke at or call 0410 819 783.

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