Holiday proof your business!

Holiday proof your business!

What do I mean by Holiday Proofing your Business?  I am referring to small business owners (like me) who run their business in the mode of: if you are not there, the business suffers. As a business owner, you are likely looking forward to having a little holiday...
What is most important to YOUR customers?

What is most important to YOUR customers?

Do you know what is the most important to your customers, when they are choosing to buy your type of product or service? What criteria do they use to make a decision? What are their pain points and any road blocks they may have in choosing your business? Does the type...
I have just moved house again!

I have just moved house again!

I have just moved to a new home again – the last move was a year ago. Thinking back, I realise that in the last 33 years (since my little baby daughter was born) I have moved on average of almost once a year – stay with me here – I had to write this to truly believe...